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Forty to seventy percent of respondents reported using them more often than a year ago, with most hovering around 50%. Even legacy platforms showed momentum: Among Facebook users, for example, 50% say they use it more than they did a year ago.

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But that confidence doesn’t automatically carry over to AI-enabled features embedded in non-AI channels, such as AI content summaries on websites, social platforms, and apps. While 53% of users value these features for the efficiency they provide, fewer than half say they make the channel more trustworthy — signaling a credibility gap. In other words, people increasingly trust AI platforms built for search and synthesis, but remain more skeptical when AI is layered onto other experiences. In those environments, users still prefer to “crowdsource” truth from human voices, firsthand accounts, and lived experience rather than machine-generated summaries.","absoluteBoundingBox":{"x":4459.0,"y":6600.0,"width":760.0,"height":363.0},"isolatedAbsoluteRenderBounds":{"x":4459.0966796875,"y":6607.2744140625,"width":753.9296875,"height":346.9404296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1712.0]],"size":{"x":760.0,"y":363.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.725903272628784,"g":0.958082914352417,"b":0.863491237163544,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Trust in AI search platforms is rising, likely driven by recent focus on and improvements in accuracy. 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One such platform is TikTok, which continues to build its reputation as a leading discovery engine for Gen Z. When asked to select which platforms they use to find new things — from discovering new products or restaurants to finding health and wellness tips — Gen Z selected TikTok most often. TikTok also leads on perceived usefulness: Among the variety of tasks, between one-quarter and one-third of Gen Z selected TikTok as the most helpful platform in each case. As for major LLMs — ChatGPT and Copilot, for example — they’ve become such a relied-upon search alternative that 52% of respondents reported using them daily, with nearly 70% stating they use them more often than a year ago. With the rollout of OpenAI’s Atlas and other AI browsers, adoption will only continue to grow. While the rise in usage of AI for search is multi-generational, millennial respondents, in particular, appear to be embracing the power of AI for discovery and decision-making, likely influenced by workplace adoption in addition to their personal use. 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But that confidence doesn’t automatically carry over to AI-enabled features embedded in non-AI channels, such as AI content summaries on websites, social platforms, and apps. While 53% of users value these features for the efficiency they provide, fewer than half say they make the channel more trustworthy — signaling a credibility gap. In other words, people increasingly trust AI platforms built for search and synthesis, but remain more skeptical when AI is layered onto other experiences. 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